Director of Growth & Digital Marketing, Careem Networks
“Emre Tok has 19 years of experience in Product Marketing, Development & Management, Digital, Customer Analytics, Growth and Internet Business Development. He has embarked on many successful projects in multinational companies in UAE, the UK and Turkey. He has a proven record of selecting, growing, promoting and retaining high caliber teams across growth or customer-facing functions; reflected in his P&L ownership experience with proven ability to lead a team to meet specific KPIs (e.g. revenue, engagement metrics). Emre is most proud of the talented teams he has built.
Emre excels in delivering high impact technology innovations to internal and external audiences within and beyond KPIs and ROI. As he led teams with up to 70 members, Revenue up to $120m in Tech, E-Learning, SaaS, Car Hailing, Telco, Internet, Digital, B2C, B2B, P2P; He also understands, orchestrates, and influences customer campaigns and marketing activities as well as delivers products, solutions and customer campaign feedback.
Evidently, he has led and participated in various business transformations, such as leading the holistic strategy for customer growth in the first Unicorn of MENATP region, and directed all the Roaming VAS/Voice Revenue services for the leading Telco,$100M (2005). He also lead the product partner and marketing activities for the 2nd largest Search engine in the UK, Bing.co.uk achieving 35% increase in revenue in two consecutive years for the leading E-Learning Company of Turkey, and launched Music, Video & Game on demand serv. for the leading Telecom operator in 9 months.
Emre’s leadership reflects his motivation, curiosity, creativity, discipline, organisation, ability to resolve conflict and communications skills in executive presentation and reporting. He also has the ability to interact effectively and build relationships with a global customer base, in a multicultural environment, and with all levels of the organisation from C-level to individual contributors. His motto and driving force is continuous improvement every second and learning everyday.